PROJECTS
IN-BOUND MARKETING CAMPAIGN
Successfully created targeted, integrated campaigns which supported and enhanced the image of Diebold as a thought leader.
Approach generated qualified sales leads and developed a collaborative relationship between the Sales and Marketing teams while saving substantial dollars through marketing automation.
PRODUCT
PRE-LAUNCH
TRAINING PROGRAM
Created original, encompassing content that lead to development of pre-launch training programs for the Kichler sales force that consistently presents complex data in a clear-cut, organized format.
Program directly impacted buy-in and executive leadership support while eliminating inconsistent information and discrepancies between sales staff and support staff goals.
INTEGRATED MARKETING COMMUNICATIONS PLAN
Successfully added structure to Vital Care Products by implementing lead follow-up and management cross-functional processes while positioning the company to a higher industry profile.
Inclusive content evolved a consistent and more robust corporate identity, and redefined the company brand / voice / logo through integrated marketing and communications.
"always brings innovative ideas and different ways to solve problems to the table.....constantly thinking of a new and better way to conduct business "
Marie Scalia, MBA - Chief Marketing Officer
ONLINE CURRICULUM-BASED PROGRAM
Introduced and built
a curriculum-based program targeting educational segments, as well as serving as a customer
value-add.
This comprehensive educational package defines technical specifications and machine setting having a major effect on the precision and quality of waterjet and router cutting.
An understanding of proper maintenance and operation of your cutting system will achieve optimum performance.