IDENTITY DESIGN
LOGO CREATION
LOGO REDESIGN
Before
After
BRAND DEVELOPMENT
Style Guidelines / Manuals
Asset Management Systems
Branded Templates
"excels at developing visual images that clearly communicate and support brand messaging.......demonstrated the ability to creatively strengthen the brand through strategic design"
Ryan Shaffer - Sales Manager, Automotive Aftermarket
GRADUATE THESIS: CONSISTENCY IN VISUAL COMMUNICATIONS
This project reflects the notion that identity standards need to be established for consistency in visual communication. To prove the hypothesis that identity standards establish consistency in visual communication, a simple test was conducted using the staff of graphic designers in at Summit Racing.
A comprehensive brand manual was prepared to assist in implementing and managing the new identity of the Sport Compact Division, as well as act as a measure for visual consistency.
To test the hypothesis a group comparison was conducted using members the graphic design staff. The staff was randomly divided into two groups, and given the same written instructions and specifications for a print advertisement. The first group was also given the brand manual to assist in implementing the visual elements, and the second group was not exposed to the manual.
Upon completion, the data presented by the sample groups supported the hypothesis. Judging criteria established using a design checklist in the manual exposed to the first group derived this conclusion. The group using the manual presents a finished product achieving most or all of the design goals on the list, while the group with no exposure to the manual achieved very few or none of the design goals appearing on the list.