DESIGN
RE-BRANDING I REDESIGN
Upon company acquisitions to compliment the parent organization (AAG), a consistent look, including color, mark, and tagline, was successfully developed while maintaining all corporate branding to meet sales initiatives and goals.
This visual brand strategy brought continuity to all communications by implementing a digital and traditional branded asset system to assist the sales force with an integrated approach.
DIRECT MAIL CAMPAIGN
A different approach to this sales promo features company associates as opposed to using the machine as the hero. This theme illustrates a human element and displays added value to the machine while conveying a customer peace-of-mind and assurance behind the product.
Incorporating this theme increased response rates and generated more leads than previous promotions.
WEBINAR SERIES
Because of the recent Covid-19 pandemic, industry conferences and trade shows were cancelled eliminating them from the mix of marketing channels.
Creating an online monthly webinar series featuring industry-specific topics presented by technical and sales experts successfully filled this lost opportunity as an alternative means of generating leads.
"polished sales and marketing collateral is a hallmark of his work......
listens carefully to his internal customers to make sure each project's words, graphics & style are synchronized to hit the target"
Dianne Digianantonio, CME, APR - Marketing and Public Relations Consultant